Anusha Prakash on Instagram: "A hook is the first line or visual in your reel or caption that forces the viewer to stop scrolling. That’s the only purpose. If the hook fails: • Reel won’t be watched • Caption won’t be read • Algorithm drops you A hook buys attention. Everything else depends on it. ⸻ Hook in a Reel (Explained) • First 1–3 seconds • First on-screen text • First spoken sentence Example: “Most reels die in 3 seconds.” If this line doesn’t make someone pause → reel is dead. ⸻ Hook in