The Birth of a Brand: How Brian Smith Built UGG into a Global Icon
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YouTubeFieldswell with Lauren Fields
The Birth of a Brand: How Brian Smith Built UGG into a Global Icon
In this episode of The Fieldswell Podcast, host Lauren Fields sits down with Brian Smith, the founder of UGG, the brand behind the world-famous sheepskin boots. Brian shares his journey from growing up in Australia to moving to California in 1978, where he introduced UGG boots to surfers in 1979. Despite the rocky start, his persistence and ...
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