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In today’s businesses environment, brand management is more important than ever. Watch Susan Fournier, Allen Questrom Professor and Dean, describe the steps brands should take to stand out in the latest Insights@Questrom Expert Take: https://bit.ly/3qaiJcd | Questrom School of Business, Boston University

We are so excited to announce the launch of Insights@Questrom, a new digital hub for thought-provoking ideas from @BUQuestrom. Here you will find news, videos, and research exploring today’s business challenges. Check it out here: https://insights.bu.edu/ #InsightsAtQuestrom | Questrom School of Business, Boston University