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Creating a seamless online customer experience in the age of e-commerce is crucial. Associate Professor of Operations Management Lim Yun Fong, from the SMU Lee Kong Chian School of Business, reveals strategies you can deploy when it comes to omni-channel retailing. #SMUInsights #SMUResearch | Singapore Management University
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Creating a seamless online customer experience in the age of e-commerce is crucial. Associate Professor of Operations Management Lim Yun Fong, from the SMU Lee Kong Chian School of Business, reveals strategies you can deploy when it comes to omni-channel retailing. #SMUInsights #SMUResearch | Singapore Management University
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