Christmas shopping is underway, but with prices rising, ideas about how much is acceptable to spend on presents have shifted. According to MoneySuperMarket, gifting contributes considerably to Christmas budgets, with Brits expected to spend an average of £181.07 on presents for loved ones this year. Despite the figures, UK households have cut back on Christmas spending at the fastest rate in nearly half a decade. #news #christmas #spending #gifts #economy #costofliving #uk #uknews