China's KFC reinvented its marketing strategies - Ecommerce China
China's KFC reinvented its marketing strategies - Ecommerce China
Jul 30, 2019
ecommercechinaagency.com
When KFC first opened its doors in China in the late 1980s, it faced an unexpected cultural hiccup. The fast-food giant’s iconic slogan, “Finger-lickin’ good,” was mistranslated into Mandarin as “Eat your fingers off.” While amusing to English speakers, the phrase initially confused Chinese customers, who weren’t sure if the restaurant was joking or serious. Despite the translation blunder, KFC quickly corrected the slogan and focused on adapting its menu to local tastes. Surprisingly, the slip-
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When KFC first opened its doors in China in the late 1980s, it faced an unexpected cultural hiccup. The fast-food giant’s iconic slogan, “Finger-lickin’ good,” was mistranslated into Mandarin as “Eat your fingers off.” While amusing to English speakers, the phrase initially confused Chinese customers, who weren’t sure if the restaurant was joking or serious. Despite the translation blunder, KFC quickly corrected the slogan and focused on adapting its menu to local tastes. Surprisingly, the slip-
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