INHWOI on Instagram: "the original 1996 spongebob squarepants pitch bible by stephen hillenburg. the pitch book reveals the series before it became globally known, featuring hand drawn character sheets, unused designs and hillenburg’s early vision years before it aired on nickelodeon. the character was first called sponge boy, later changed to spongebob to avoid confusion with a cheese man, a concern hillenburg had during development. #spongebobsquarepants #animationdesign #cartoonhistory #reels