Nike Uses Secret Lab and Innovation to Fuel Turnaround
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Nike Uses Secret Lab and Innovation to Fuel Turnaround
It’s been one year since Nike CEO Elliott Hill took the helm of the world’s largest sportswear company, with the one-time intern helping blunt a long-time sales slump. Bloomberg TV's Romaine Bostick sits down with three key players in Hill’s offensive strategy: Nike President Amy Montagne, Chief Innovation, Design & Product Officer Phil ...
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As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations. Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers. Watch the full exclusive interview: cnb.cx/4nkgVv1 | CNBC
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