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How Lululemon turned yoga pants into a global category
In 1998, Chip Wilson opened Lululemon inside a Vancouver yoga studio. The product looked simple: stretchy black pants. Subscribe for the decisions behind the brands you know. Sources https://www.sec.gov/Archives/edgar/data/1397187/000139718726000020/lulu-20260201.htm https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200620717 ...
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