In 2003, Honda redefined automotive advertising with its legendary “Cog” commercial, a two minute chain reaction built entirely from real parts taken from a disassembled Honda Accord. Instead of relying on CGI, the ad used actual gears, tires, engine components, and body panels, carefully balanced to trigger a precise sequence of movements powered purely by gravity and physics. The setup required months of planning and dozens of failed takes before everything worked perfectly on camera. Aired on
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