The update allows ChatGPT to provide product recommendations, display images and reviews, and offer direct links to purchase ...

When Virat Kohli, one of India's most iconic athletes, parted ways with PUMA after an eight-year partnership, it wasn’t just another exit. Instead of chasing the next endorsement deal, Kohli took an ...

Parle Biscuits retained its position at the top, accounting for 10% of the total ad volume, followed by Vishnu Packaging with ...

The cookie company allegedly used songs by high-profile artists including Lizzo, Mariah Carey, Ariana Grande, and Beyoncé ...

FLO, a period tracking app, is using Instagram to shift the conversation around menstruation. In this article, we look at the ...

Tabriz told Judge Amit Mehta during the Justice Department’s antitrust trial that several key features, such as Safe Browsing ...

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative ...