WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

During the first year of the collaboration, AbbVie will donate $233 for each strikeout made by a Cubs pitcher during home games throughout the regular season.

The organization’s bi-annual study found that average billing rates increased by 7% in 2025. Average billing rates have ...

Bristol Myers Squibb has appointed Wendy Bartie as EVP, corporate affairs. Bartie started in the role this month, BMS said on ...

Nearly four in five marketing leaders (78 per cent) say earned media is now more effective than traditional advertising when ...

Calcium+Company, a 2025 MM+M Agency 100 honoree, named Susan Goldstein as an EVP who has joined the Protein team. Bobby ...

Building upon its efforts to expand consumer marketing beyond the traditional, Insulet designed a superhero comic to ...

Responding to charges that President Donald Trump’s tax and spending bill would cut Medicaid coverage for millions of ...

Healthcare agencies lag behind the broader adland when it comes to workforce and leadership diversity. An MM+M analysis of ...

Execs from rival holding companies, independent firms and advisory shops share their thoughts on WPP’s leadership change.

The health equity initiative marks an extension of Havas’ Meaningful Marketplaces, aiming to connect pharma and health companies with data and tools to better reach underserved populations across ...

The Veeva Commercial Summit 2025 highlighted the latest innovations connecting sales, marketing and medical — including Veeva AI.