Through its ChatGPT partnership, MoneySuperMarket is looking to be a “structural winner” in the world of AI while ...

Around one in five (18%) say their organisation is shifting away from discounting and towards loyalty, retention, customer ...

We arm you with all the stats you need to tackle the week ahead.

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Successfully sponsoring the Olympics requires extensive planning, and LA 2028 is no different. We ask Stephen Hall, global ...

Nestlé is accelerating its in-house agency network across Europe, combining internal talent with on-demand creative expertise to build a scalable model for global rollout.

Lamenting your diminishing LinkedIn reach? It’s not a bug in the system, it’s the effect of too much content impacting its ...

Nestlé is accelerating its in-house agency network across Europe, combining internal talent with on-demand creative expertise to build a scalable model for global rollout.

Lamenting your diminishing LinkedIn reach? It’s not a bug in the system, it’s the effect of too much content impacting its value. But there is a different approach.

New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

The World Cup is just a few months away - but for brands looking to target the lucrative football audience there are many considerations in play.