At the age of 84, celebrity icon Martha Stewart has announced the launch of her first skincare line—Elm Biosciences. Known ...

SkinCeuticals launched the A.G.E. Interrupter Ultra Serum, the latest science-backed product in its A.G.E. line. A.G.E.

E.l.f. Cosmetics signed four powerhouse athletes from the National Women’s Soccer League (NWSL), reinforcing its commitment ...

L’Oreal Korea has appointed Rodrigo Pizarro as the new CEO of the region. Pizarro will lead a new chapter of strategic growth ...

Through in-depth research with Gen Z and millennial audiences, IPSY uncovered that over 7 million beauty-first consumers, makeup, and skincare aren’t about routine or perfection ...

Sustainable beauty packaging is no longer a niche initiative—it’s a brand imperative. But achieving it requires more than ...

The bottle features an ‘edgy’ design with a new, bold, tone-on-tone metallic finish and recycled materials for the glass ...

CeraVe marked 20 years in business with five new products, including Balancing Air Foam Cleanser, Blemish Barrier Patches, Acne Clay-to-Foam Cleanser, Intensive Moisturizing Cream, and Baby Eczema ...

K-Beauty brand CosRx is set to glow up KCON LA 2025 with an all-out booth activation, offering skincare enthusiasts and K-pop fans a chance to experience the brand’s cult-favorite products up close.

Every Man Jack has reintroduced its Antiperspirant Deodorant. After nearly two years on the market, the brand took a hard look at product performance and user reviews, identifying critical ...

Ogee, the certified organic beauty brand, announced its first-ever retail partnership with Nordstrom. The brand will make its in-store debut at Nordstrom’s New York City flagship in July, with an ...

Urban Decay aims to reinvent the brand by giving a stage to every 'beauty rebel, dreamer, and boundary-pusher.' ...