Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

The Luxury issue also touches upon the brand-versus-performance marketing debate and features the TV & Video Guide for 2025.

Seven Media's Sharan Sunner writes about the importance of valuing mental health amongst the high pressures of agency life.

Businesses must empower AI with the right information, make it more adaptive, emotionally aware, and seamlessly integrated ...

AI is starting to unlock big savings. The cross-sector survey of generative-AI adoption, companies reported average ...

The deal aims to strengthen the international growth of the Excellera Advisory Group, which now reaches $75m in turnover.

In an effort to continue its growth trajectory and enhance offerings, Current Global MENAT has made five appointments to its ...

Property Finder reveals the strategy of its supercar activation, which saw Ferraris and Lamborghinis with its branding roll ...

Rolled out across a full 360° marketing push, the dubizzle campaign features two humour-laced films that bring to life the struggle to sell.

In total, the MENA region earned 4 Graphite and 13 Wood Pencils across categories at the 2025 edition of the D&AD Awards.

DUNE | 23 will become the Middle East arm of M+C Saatchi Sport & Entertainment at its newly established sixth global office.

The Campaign Agency of The Year Middle East awards are back this December for its 2025 iteration. Early bird entries open ...