Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
Burberry hasn’t got a lot right in recent years. But its new CEO, Joshua Schulman, wants to act fast and “course correct” to save the ailing British luxury brand. The London-listed company has been rattled by the luxury downturn affecting the rest of ...
‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that includes a reset of its pricing structure and a renewed focus on the core customer.
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core strengths.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry Ramps Up Turnaround in Effort to Revive Brand
The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on sharply lower sales.
Burberry jumps after chief vows to ‘act with urgency’ following loss
Stock rises nearly 15% as luxury brand sets out plan to refocus on core products such as trench coats and scarves
Loss-making Burberry puts focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.
Burberry Ramps Up Turnaround as It Seeks to Revive Brand
The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Revenue was down 22 percent in the fiscal first half, and the company posted an operating loss of 53 million pounds amid ...
Burberry boss unveils back to British plan as he seeks to revive the luxury brand's fortunes
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
Burberry turns to ‘spirit of Britain’ in revival push
Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing ...
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Burberry Hopes 'Scarf Bars,' Puffer Jackets and Classic Styles Can Drive Turnaround
Burberry's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO Joshua Schulman's ...
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Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
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Burberry Dons Its Raincoat to Weather Luxury Storm
Now, with Joshua Schulman at the helm, it wants to be a combination of Moncler and Ralph Lauren. This just might work.
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New Burberry chief to return to brand's British roots
Ailing luxury brand Burberry has vowed to return to its roots under new chief executive Joshua Schulman in a bid to reclaim its fashionable status among consumers. The arrival in July of Mr ...