Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

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Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Fifteen years ago, Howard Schultz reprised his role as Starbucks CEO, returning to the helm to help put the struggling company back on course. At the time, the coffee chain was flailing ...

Julie Creswell covers the company’s consumer business and financial performance. Dec. 11, 2022 Howard Schultz did not like the smell of burnt cheese. For weeks in 2007, he stewed about it.

Former Starbucks CEO Howard Schultz posted a lengthy essay on LinkedIn urging the coffee chain to overhaul its US operations after the company posted disappointing quarterly earnings. Schultz ...

Photo: Alexandra Larkin Speaking before a stadium of more than 14,000 North American cafe managers and other company leaders here Wednesday, Schultz said those doubting Starbucks’s ability to ...