In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more

Microsoft gaming head Phil Spencer has made no secret of his interest in an Xbox handheld to compete with the best handheld gaming PCs, such as the Steam Deck OLED and Asus ROG Ally X. But in an interview with Bloomberg,

Microsoft is reimaging the way Xbox Game Pass Quests award Rewards points, but only some players are currently able to try out these new changes.

Mr Spencer also intimated that Microsoft has plans for an Xbox handheld in the Bloomberg interview. He says the expectation is that “we would do something” in the handheld mar