Jeff Bezos ' aerospace company announced on Wednesday (July 30) that it's targeting Sunday (Aug. 3) for the flight, which is called NS-34 because it's the 34th overall mission for Blue Origin's New Shepard suborbital vehicle.

Jeff Bezos' Blue Origin will launch Justin Sun, the billionaire founder of the blockchain platform Tron, and five other people to space today. Here's how to watch it live.

"When I look at it from space, Earth is so small and that's our home," Sun said after his brief trip on the New Shepard rocket