Indiana's Anthony Leal made an incredible gesture during the holidays, showing just how far NIL support can reach.
Fast forward four years, and the NIL market is booming, with projections suggesting it will surge to $1.7 billion. Change has ...
Two Christmases ago, Anthony Leal made headlines by using NIL to pay off his sister's student loans. Now, the IU basketball ...
It’s now common for top-flight college athletes to make millions of dollars from NIL deals. And after billionaire Larry Ellison recently helped a high-school quarterback get at least $10 million ...