Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service. The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing,

Amazon.com's Prime Video will begin offering AI-aided dubbing in English and Spanish on licensed movies and series starting Wednesday, the company said, in a bid to boost viewership and bring its content to more customers worldwide.

Amazon’s Prime Video has launched a pilot program using AI tools to dub select movies and series into English and Latin American Spanish. The initiative, which launched Wednesday, is intended to make the streaming service’s “vast streaming library accessible to even more customers,