Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Industry
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
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Cleat Heat: How Sneaker Culture Is Making Bold Statements In The NFL
In the NFL, cleats have evolved from performance gear into powerful symbols of creativity and culture. Football players are hitting the field in cleats ...