A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

GoTo's recent actions, such as announcing its fintech results ahead of on-demand services, show its priorities are changing.

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

Plus: The pivot to video is really happening, digital subscriptions may have peaked, and other findings from RISJ's 2025 ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

In Ghana’s music industry, fame often moves at the speed of a TikTok challenge — blink, and someone’s gone from bedroom freestyle to billboard material. One viral banger, a catchy hook that becomes a ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

Circana Recognized as Badged TikTok Measurement Partner with a Lift SpecialtyChicago, June 16, 2025 (GLOBE NEWSWIRE) -- ...

While traditional sports broadcasts and live events remain central, TikTok is opening new doors for fan engagement, ...

Star female hockey leaders, social media influencers and an NHL legend help approach 10M+ views in a campaign redefining grassroots engagement in Can ...