In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

Paramount Global—the sprawling media empire behind CBS ... Ellison and Shell laid out their strategy for Paramount, aiming to become a “technological leader” in the streaming space, and ...

“We’re increasingly worried about the linear ecosystem across media, and this strips ... we think Paramount either needs to shift its strategy or accept valuations closer to Warner Bros.

It is currently being shopped by Paramount to other potential buyers. The decision comes as Disney — along with other media companies — have been reevaluating their streaming strategies by ...

Jeff Shultz, who has served as chief strategy ... In July, Paramount Global and controlling shareholder Shari Redstone clinched a deal to merge Paramount with Skydance Media, a transaction ...

By Alex Weprin Senior Editor “As we evolve our strategy to more efficiently allocate ... Showtime sports team,” read a statement from Paramount Global. “Showtime will continue to air and ...