While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

Imagine Sha'Carri Richardson and LeBron James together! The post Nike’s Latest Move Puts Sha’Carri Richardson and LeBron ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Laura Govan, the ex-fiancee of NBA star Gilbert Arenas, praises LeBron James' mother for her pivotal role in guiding him to a ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...