Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

Basketball fans and athletes can expect more exciting developments from Flagg and New Balance. While Flagg does not yet have his own signature sneaker line, "Flagg Day" marks the first step in an ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

According to Shanoff, New Balance made a bold move this past fall by signing Cooper Flagg, one of the most exciting high school basketball talents of his generation and the presumed No. 1 pick in ...

The Hesi Low v2 is a performance basketball model based in a New Balance FuelCell midsole. The shoes are marketed for speed and explosiveness, much like Maxey’s skills as a player. The shoes are ...

The New Balance Abzorb 2000 doesn't look anything like the dad shoes we've come to know. Frankly, it doesn't look much like a New Balance sneaker either. It's visually jarring, with a sleek ...