South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

“This is a tactic to draw attention and weaponize Taylor Swift’s name in the public eye,” Hudson wrote. Lively’s lawyers say ...

Inspire Entertainment Resort, a South Korean integrated resort (IR) with foreigner-only casino, is navigating effectively its ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

Scooter Braun’s company HYBE America—of which he is CEO—has been issued a subpoena by Blake Lively’s team amid her legal ...

You can divide your marketing campaign into two main strategies, leveraging the strengths of both types of influencers. Many calculators are available online to help you measure these metrics and the ...

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.