Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 ...

Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and ...

The most important factor in promoting high quality is making sure every staff member is focused on that goal, according to ...

Turn off your computer. Remove peripherals and disconnect the power cord. If you have a laptop, disconnect its charger. Press and hold the power button for 30 seconds ...

Coinbase Buys The Clearing Company to Expand Into Prediction Markets Your email has been sent Coinbase is pushing further beyond its cryptocurrency roots with an agreement to acquire The Clearing ...

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a ...

DerivSource Senior Writer Lynn Strongin Dodds looks at the legal differences between the US and European models. The FIA-sponsored European Agent Trustee Model (EATM) has been five years in the making ...

For nearly 60 years, Publishers Clearing House had been known for changing individuals’ lives, fulfilling their dreams with prize money it promised would keep coming for as long as they lived. But now ...

After purchasing the company out of bankruptcy protection for $7.1 million in July, ARB Interactive said it’s not responsible for past prizes, casting doubt on any further payments for those winners.

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...