Valve has also banned games that "use advertising as a way to provide value to players," which includes giving out rewards—in-game items, free playtime, and so on—for watching or engaging with ...

The necessity to ban paid advertising in Steam games is more to provide users with a better gaming experience. Valve’s platform has been pro-consumer with its initiatives, with this specific one ...

Globally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024, with projections for a $169.4 billion worth market volume within 2029, having a 9.1% compound ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Valve has decided to crack down on intrusive advertising in games on Steam by announcing new rules with exceptions. The platform has banned games where players are forced to watch ads or where they ...

According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry ...

The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold. The big game between the Kansas City Chiefs and the ...

An episode’s ads are inserted at that moment of download, meaning that even if a consumer only listens to 10 minutes of a 30-minute show, the midroll ad at the 15-minute mark is often ready to ...

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand. By Santul Nerkar A cat meowing for ...