The mutual benefits of music makers getting involved in video games, movie advertising and consumer brand marketing were on parade as the Music for Images strand took center stage at MIDEM.

For an industry that relies on cutting-edge technology and animation, video game makers have been slow in coming up with an enticing formula for advertisers. Ad and product placements have been a ...

In either case, this '80s-era "Zelda" ad showed Nintendo following the currents of the video game industry – toward quality, exciting games – even as Sega tacked upwind into hardware.

The answer, unsurprisingly, may be core to Facebook's business: Ad sales. Like Facebook itself, the new game streaming service is a test bed for serving ads — games are just the way to get ...

It is reported later this year that Microsoft and Sony will start to have ads on some free-to-play video games. This will provide marketers with the opportunity to target a hard to reach demographic.

In-game ads made up a whopping 17% of that. But that number is expected to triple by 2024. More importantly, across most genres and regions, integrating in-app ads in games has led to over half of ...

Read More: The 24 Best Games On Xbox Game Pass. As pointed out by Business Insider, Microsoft does already sell some limited ad space on its consoles via dashboard ads and certain in-game ...

Microsoft is planning to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, Rocket League, and Apex Legends, Insider reported last week.

Some coax resistant players by offering rewards in exchange for viewing promos This article is being republished as part of our daily reproduction of WSJ.com articles that also appeared in the U.S ...

Valve has also banned games that "use advertising as a way to provide value to players," which includes giving out rewards—in-game items, free playtime, and so on—for watching or engaging with ...