Mary J. Blige revisits the backlash from her 2012 Burger King ad, revealing on Scott Evans’ podcast how the controversy ...

Burger King's new Peppercorn BLT Whopper and refreshing Watermelon Lemonade are available nationwide for a limited time starting this spring Burger King Burger King is launching the Peppercorn BLT ...

The recent broadcasts of the Oscars on ABC and the ongoing NCAA March Madness telecasts on CBS and the former Turner Networks have presented a bold-faced example of how old-fashioned TV advertising ...

Burger King purchased quite a few expensive ad spots during the Oscars to deliver a surprising message to tens of millions of viewers: “We’re sorry.” Airing a spot like this is a huge gamble for any ...

After several decades of dedicated service, Burger King’s mascot — yes, the King — has been shown the door. “Over the last several years, the brand has been updating its restaurant operations, ...

Burger King is in full concession mode, admitting that “somehow, somewhere fast food just fell off — us included.” This admission is the inspiration behind the chain’s new brand creative, called ...

Burger King just upgraded its signature Whopper burger with a new bun and packaging. The burger retained the original burger's flavor but felt like an upgrade. The burger is thicker, more flavorful, ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Burger King has said that a new update to the iconic Whopper burger will not mean a price increase for customers after ...

Burger King is testing AI-powered headsets that can recite recipes, alert managers when inventories are low and even track how friendly employees are to customers. Restaurant Brands International — ...

They’ll be getting it their way. Burger King is giving its signature Whopper a facelift for the first time in a decade, following complaints from its customers, the fast-food chain announced Thursday.

At hundreds of Burger King restaurants across the U.S., there’s a new invisible worker who’s tracking which ingredients are in stock, analyzing daily sales data, and checking in on whether employees ...

Burger King has introduced an AI chatbot into its daily fast food restaurant operations. “Patty,” the AI voice powered by an OpenAI base model, will live inside employees’ headsets to collect data on ...