Perusing my mom's vanity is how I first discovered Bond No. 9, a luxury fragrance brand based in New York City. According to its site, Bond No. 9 is the first New York perfumery to be led by a woman.

Fragrance maker and retailer Bond No. 9 has brewed up a QR-code enabled strategy ... However, there are also a growing number of examples such as Bond No. 9 where a marketer is using QR codes ...