Retail Dive20h
Adidas sales surge 24% in preliminary Q4 results
For the full year revenue was also up double-digits, though CEO Bjørn Gulden said the brand is “not yet where we want to be ...
Adidas Remains a Leading Global Sportswear Brand as It Rebounds From a Challenging Period
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
Lamine Yamal, the brand, and how Adidas used Lionel Messi to help sign Barcelona superstar
Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...
Adidas Makes A Big Push Into The Pickleball Market With Staksrud Sponsorship
An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their ...