Imagine getting a birthday invitation to dress like rappers in 2025. What exactly do you even wear? Skinny jeans? The 50-plus ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...

HAL Studio returns with reimagined Adidas Intimation Low this year. Renowned for their innovative partnerships, HAL Studio reimagines this classic '99 silhoutte.

Abuja, Nigeria – adidas, the global leader in sportswear and lifestyle apparel, is set to unveil its new flagship store at ...

Princess Anne was dressed for the South African sunshine in an orange dress and mirrored Adidas sunglasses today as ...

Kanye West has declared war on the fashion industry, as the rapper has revealed that he has a “John Wick vendetta” against ...

The apparel giant, which outfits Sullivan and Messi, has cast the 15-year-old phenom in a social media video series about ...

Fans of Premier League title contenders Arsenal and Liverpool won't be able to watch their respective teams play live on ...

The share price of Adidas jumped on Tuesday to its highest in more than three years after the sports apparel and footwear ...

The company returned to operating profit, registering €57m in Q4 FY24 against an operating loss of €377m a year previously.

Adidas posts promising preliminary financial results for Q4 and FY25, but it must take stock of its mistakes to fulfil its ...