In a sign of the times, one of Ohio State football's 5-star receiver commitments is appearing in an Adidas commercial.

The long wait is over. Auburn athletics is officially "Team Nike." ...

In the new age of high schoolers being able to earn compensation on name, image, likeness (NIL), they’re starting to appear ...

The 5-star recruit - considering Michigan, Miami and LSU, among others - joins adidas' star-studded NIL roster. The brand has ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Several of Alaska's top track and field athletes participated in national meets last week. On the East Coast, the most notable performer was recent Grace Christian graduate and elite endurance runner ...

Nation's best wide receivers wear Adidas," Henry is seen catching a newspaper with one hand, with the camera then panning down to his Adidas adizero Death Adder cleats. Henry already has a pretty big ...

At Paris Fashion Week Men’s Spring/Summer 2026, adidas Originals celebrated the enduring impact of football culture far ...

Club América and Adidas will launch the Liga MX side's 2025-26 home and away jerseys, officializing the reunion between one ...

With this gray area, schools that have brand endorsements can highlight these as potential opportunities. For instance, Texas ...

The four-star wideout from Bellflower, California, is one of six top high school football athletes to sign endorsement deals with the brand. With Texas A&M also repping Adidas as the official sponsor ...

Premier League teams are starting to reveal their new kits for the 2025-26 season and there are some beauties out there. MORE — Premier League prize money Teams are getting a little creative and there ...