The Samsung Galaxy S25 Ultra S Pen might look the same this year, but it's missing a fundamental feature: Bluetooth. What's going on here?

The Galaxy S25 series is slated to be announced today at Unpacked, but we may also get surprise appearances on the wearables side.

This one's easy. Last year, the Galaxy S24 started at $799. This year, the Galaxy S25 starts at...$799. It's a wash, in other words. That said, it's possible that Samsung drops the price of the S24 after the launch of the S25, but until that happens, these two phones cost the same amount of money.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung's Galaxy S25 is the next leap forward in AI-powered portables, and if you pre-order one before it launches, you can get cash back and even win $5,000 in Samsung electronics.

This isn't an entry level setup. It includes many of Samsung's high-end tech, including Q Symphony and Dynamic Sound.

Another phone ended up being the "one more thing" at Galaxy Unpacked, but we know nothing about it other than it's thin.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

Samsung's latest S25 series is here with the Galaxy S25, Galaxy S25+ and the Galaxy S25 Ultra. This year, the name of the game is AI, as Samsung's biggest changes are all with software. Gemini and Galaxy AI are taking centre stage.

Nowadays, the displays on the best phones are mainly judged by how bright they get — and phone makers are constantly trying to improve on this. With the Galaxy S25 Ultra, Samsung again asserts that the display can reach a peak brightness of 2,600 nits.

The company says the CUA’s reasoning technique, which they call an “inner monologue,” helps the model understand intermediate steps and adapt to unexpected input. Under the hood, CUA takes screenshots of web pages and uses a virtual mouse and keyboard to navigate.