and sometimes just straight-up other games—took one to the chin recently after a supermarket in Costa Rica, named "Super Mario" after its owner Don José Mario Alfaro González, won a legal ...

claiming the name infringed upon its Super Mario trademark. However, Costa Rica’s trademark authority, the National Register, ruled in favour of the supermarket, noting that Nintendo’s ...

When Jose Mario Alfaro Gonzalez tried to trademark the name of his supermarket chain 'Super Mario,' Nintendo ... I am very happy that we have won the Costa Rican trademark registration proceedings ...