WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...

A new syndicated study, the eDART-IPL 2025 report by CrispInsight and Kadence International, indicates that the most dedicated Indian Premier League (IPL) viewers, termed 'Superfans', are a crucial ...

Adobe has launched the public beta of its Content Authenticity app, a tool designed to help creators secure proper attribution for their digital work. The app allows creators to apply 'Content ...

Tara Kapur’s path was shaped by the women who surrounded her, showing her what it meant to break boundaries and dream bigger. They championed education and individuality. There were no boxes to fit ...

Among the jury chairs are Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria, and Praful Akali, each leading categories in Broadcaster, Technology, Public Relations, Green ...

The platform allows brands to identify and collaborate with influencers based on specific geographic locations, including ...

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach and more.

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...