It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...

Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...

Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...

As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months ...

What do a cardboard box, a flooded country road, and an unpleasant smear on the bottom of your shoe have in common? They’re ...

16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...

In this photo essay, the photographer put the spotlight on the performers’ personalities and asked one important question: What would your ideal strip club look like? Why can’t strip clubs be ...

Our Mumbai correspondent meets three creatives who are celebrating the rich visual history of street type, and making projects that build on the tradition for contemporary type design.

Great visuals can sell a board game, but can they make it fun to play? A new crop of design-driven game designers are figuring out how to balance aesthetics with playability. The past decade has seen ...