Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.