Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

The retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its aesthetic shows products at their best.

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Econsultancy’s ‘Future of Marketing’ survey highlights how organisations are using generative AI and where they believe its value lies.

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.

What digital and marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for marketers in the industry.

Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.