Singles Day sales period ever. WHEN DID THE IDEA OF SINGLES DAY ORIGINATE? The idea for Singles Day had originated at China's Nanjing University back in 1993 and was originally called "Bachelor's Day.

SHANGHAI >> China’s largest e-commerce company Alibaba Group said it recorded “robust growth” in sales and a “record number” of shoppers over this year’s Singles’ Day sales period, a weeks-long event that ended at midnight on Monday.

Businesses and consumers in China found the annual Singles' Day shopping festival less attractive this year amid a sluggish economy, forcing e-commerce firms to look abroad for growth.