Netflix has started using generative AI in its shows and films, with the first AI-generated footage featured in the Argentine series El Eternauta. Co-CEO Ted Sarandos revealed that the AI-assisted ...

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the ...

Netflix has taken a big step in the use of generative artificial intelligence (genAI) in the world of film and series. For the first time, the company has presented the final visual effects created ...

Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood ...

Netflix said AI was used to produce visual effects that appeared for the first time on screen in one of its original series, ...

Netflix is set to double its advertising revenue this year, while also integrating interactive ads into its content. The company is also exploring the potential of AI in content creation.

Whether welcomed or not, the AI wave has officially hit Hollywood, and Netflix is choosing to ride the wave rather than ...

Netflix's second-quarter earnings beat expectations on top and bottom lines, and the streaming raised full-year revenue expectations. Shares of the company were down nearly 5% by midday on Friday.

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...

Netflix announced that it has started integrating artificial intelligence into one of its original TV shows for the first ...