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The animation giant has now signed an agreement with OpenAI, allowing the company to use over 200 of its characters in Sora, the controversial AI video generator and 'fake social media' app. And it could be the deal that changes entertainment as we know it.
Analysis: Disney’s OpenAI deal is a $1 billion hedge on the future of slop
Meanwhile, The House of Mouse is suing Midjourney.
Users of the AI video creation platform will now be able to create clips of 200 characters from Marvel, Pixar and Star Wars franchises.
Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company’s Sora video generation tool, in a licensing deal that the two companies announced on Thursday.
The entertainment company's deal with OpenAI has spurred conversation about how AI will shape the future of media and storytelling.
Disney chief Bob Iger just dropped a bombshell deal. This is where the shrapnel can go.
Disney says that alongside the agreement, it will "become a major customer of OpenAI," as it will use its APIs to build new products, tools, and experiences, including for Disney+.