Japanese TV network Fuji faces mass advertiser exodus after allegations of covering up sexual assault claims against host Masahiro Nakai of SMAP fame.

The alleged sex scandal involving former idol Masahiro Nakai has caused over 50 major advertisers to withdraw from Fuji Television, igniting a crisis in Japanese entertainment. Explore the scandal, advertiser reactions,

This alleged sex scandal is another dark chapter for Japan’s entertainment industry, which has not recovered from the Johnny & Associates abuse revelations in 2023. View on euronews

SMAP member allegedly engaged in sexual misconduct and Fuji TV is now facing criticism over its handling of the issue.

Major sponsors such as carmakers Nissan and Toyota and the owner of 7-Eleven announced they were pulling ads from Fuji TV over the scandal.

Following allegations that an executive from the Japanese broadcaster Fuji TV was involved in 'sexual favors' related to famous celebrity Masahiro Nakai, local media including Kyodo News reported on the 21st that Japanese corporations are increasingly halting advertisements aired on Fuji TV.

Masahiro Nakai said he has completed all discussions “regarding my termination, cancellation, removal and contract annulment.”

Dozens of major Japanese companies have pulled their commercials from broadcaster Fuji Television amid allegations company officials tried to cover up a sex scandal involving one of the country’s most

Nintendo has become the latest company to pull its advertising from a major Japanese broadcaster, after reports of a sex scandal involving the former frontman of a popular boyband and a female employee.