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Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

The chip brand is building unto its story rather than stripping it to parts.

Lay’s announces its largest brand redesign, introducing new packaging, while emphasizing that its chips are made with real ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Lay's revealed earlier in October that they will be rebranding what they are calling the "largest brand redesign in the in ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

The major snack brand has said it will remove artificial flavors and artificial sources from its core products by the end of ...

(CNN) - Lay’s announced what it’s calling its biggest rebrand in its nearly 100-year history. The top-selling potato chip ...

Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo-owned brand is calling the ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.