Universal Robina Corp. (URC) brands continue to lead in popularity, according to Kantar Group’s latest Brand Footprint report ...

With income growth, better infrastructure, and digital adoption driving the change, rural households have expanded their ...

Rural India is experiencing a surge in hybrid media consumption, with consumers increasingly utilizing both online and ...

Asda is close to losing its crown as Britain’s third-largest supermarket to Aldi as it loses market share and the German ...

In a report that willl make grim reading for boss Lord Stuart Rose (pictured), research group Kantar said Asda sales totalled ...

The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...

The report identifies a clear divide between rural consumers who rely solely on agricultural income, which accounts for 19% ...

Q3 2024 smartphone sales have surged in the West but were dragged into negative territory by significant plunges in the ...

Kerry Group has agreed to sell its Irish dairy operation to Kerry Co-Operative Creameries for €500m (£415m) in a move that ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...

The 2024 Rural Barometer report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8 in 2022 ...