Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

In the pundit's view, the technology will inspire swarms of users to snap up the company's new smartphone line.

Joanna and the WSJ team fed the generative AI bot a decade of her iPhone review excerpts, iPhone specs from Apple, and her notes after a week of testing the iPhone 16. The result? An interactive ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...

Image: Apple Intelligence will integrate with iPhone apps like calendars, emails and messages to make quick tasks easier. Pic: Apple He said people only want AI if it is going to make life easier ...

The iPhone 16 Plus will start at $899. “Apple Intelligence” is artificial intelligence. But you didn’t hear the words “artificial” or “AI” coming out of the mouths of Apple’s ...

New York CNN — Apple is wedging AI into its phones like a new U2 album no one asked for. Whether you’re an Apple fangirl who has already reserved the $1,200 iPhone 16 Pro Max or a normie ...