EXCLUSIVETaylor Swift's stance on performing the Super Bowl halftime show revealed after Kendrick Lamar controversy
Fans are calling for Swift, who has dated Chiefs legend Travis Kelce for almost two years now, to finally headline the ...
Beverage22h
How will Coca-Cola’s prebiotic drink launch shake up the gut health soda category?
Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...
Coca-Cola strikes back in the soda wars as it copies top-seller from rivals
Coca-Cola has launched a new soda, rivaling Gen Z favorites Olipop and Poppi.
Sports Business Journal20h
Powerade named official sports drink of MLS, USSF
Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.
techwireasia.com22h
AI takes centre stage at DMWF Asia 2025: marketing leaders converge in Singapore
The Digital Marketing World Forum (DMWF) Asia is set to return to Singapore’s Marina Bay Sands on February 26-27, 2025, ...
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here’s why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the functional soft drink market led by upstarts Olipop and Poppi — and further tightening ...
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...