‘Anything that feels like an ad needs to be handled with care, and we fell short.’

ChatGPT users can now access Photoshop and other creativity software from Adobe Inc. directly within the chatbot, as OpenAI works to bring more third-party apps into its flagship product.

Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced that it is the first grocery partner to launch an app on ChatGPT and the first to offer an embedded,

While OpenAI continues to insist that there are currently no ads — or tests for advertising — live in ChatGPT, the company’s chief research officer also acknowledged that the company “fell short” with recent promotional messages.

OpenAI recently faced user confusion and pushback after quietly introducing app suggestions within ChatGPT conversations. The feature was intended to surface integrated apps like Booking.com or Expedia when relevant.

For Adobe, this expands its recent AI strategy. Earlier this year, the company introduced an agentic AI assistant on Photoshop and a more conversational AI assistant to Adobe Express and Adobe Firefly. Now, it’s bringing its tools to ChatGPT and its 800 million users.

Adobe is giving ChatGPT users some new capabilities for designing and editing their work without having to switch apps. New apps for Photoshop, Acrobat, and Adobe Express are launching today directly in ChatGPT, allowing users to create designs or adjust photos and PDFs by describing what they want.

OpenAI and Instacart launch a new in-chat shopping experience in ChatGPT, letting users plan meals, build carts, and check out instantly without switching apps.

OpenAI released GPT-5.2 amid rising pressure from Google and Anthropic, speeding up releases and refocusing on ChatGPT.

Those might not exactly be ads you're seeing on ChatGPT, at least according to OpenAI. Nick Turley, OpenAI's head of ChatGPT, clarified the confusion around potential ads appearing with the AI chatbot.

Adobe just launched Photoshop, Acrobat, and Express inside ChatGPT, giving hundreds of millions of people instant, in-chat creative and editing tools.